Marketing Strategy

This project involved developing a comprehensive six-month marketing strategy tailored to ADV Marketing’s B2B clientele in the industrial, construction, and manufacturing industries. The plan was designed to address inconsistent marketing efforts and suboptimal SEO performance, aiming to generate at least 50 new leads and strengthen market presence. Key components included:

  • LinkedIn Campaigns: Two targeted paid campaigns alongside consistent organic content to boost visibility and engagement.

  • SEO Enhancements: Leveraging SaaS tools to improve ADV Marketing’s online presence, keyword rankings, and user engagement.

  • Industry Conferences: Engaging directly with potential clients through exhibition booths and consultations at targeted events.

The plan also included a detailed content calendar, a budget allocation, and key performance indicators, such as impressions, lead generation, and conversion rates, to track success.

To conclude the project, each team member presented a 10-minute individual sales pitch of the strategy to a judge, demonstrating its feasibility and impact.

*To maintain confidentiality only the cover will be shown*

Market Research

This project focused on conducting comprehensive market research to support ADV Marketing’s strategic growth. My team and I:

  • Conducted 14 interviews and gathered 30 survey responses to identify buyer expectations, trust factors, and key decision-making criteria for selecting a marketing agency.

  • Leveraged the SERVQUAL model to analyze client feedback and evaluate service quality gaps.

  • Provided actionable recommendations to help the company align with customer expectations, improve client acquisition, and build trust based on research insights.

The findings were presented to ADV Marketing’s leadership in a detailed report, offering data-driven strategies to enhance the company’s competitive positioning.