This project was part of a semester-long digital marketing competition where my team acted as an advertising agency for a fictional political candidate—Rubick. Our mission was to develop and implement comprehensive digital marketing strategies to secure votes against a competing candidate managed by another team.
We crafted a dynamic campaign focused on Rubick's key themes: stability, transparency, and security. By leveraging a mix of engaging content and compelling storytelling, we positioned Rubick as the ideal leader for Westopolis.
This hands-on project challenged us to apply real-world marketing tactics in a fast-paced environment, blending strategy and design to engage and persuade voters.
Websites I designed:
Instagram Posts
For this project, I designed a series of Instagram posts using Adobe Illustrator to visually communicate Rubick's key messages of stability, transparency, and security. Each post was carefully crafted to ensure it was not only visually striking but also aligned with the campaign's overarching narrative. I used a combination of bold typography, illustrations, and color schemes to create content that would resonate with our target audience and stand out across social media platforms. The design process involved thoughtful composition, ensuring each post was engaging and optimized for maximum impact while maintaining consistency with the campaign’s brand identity.
Additionally, I wrote some of the captions for the posts, ensuring they were concise, engaging, and aligned with the tone of the campaign. I credited the collaborator who wrote the other captions directly on the images and included links to the actual posts on my website for easy access and reference. Not all of the images I created were used as final posts, but they were an integral part of the creative process.
@rubick4prezz
"Westopolis deserves a future where strength and wisdom lead the way. With a steady hand and a touch of magic, I'm shaping a tomorrow that is brighter for all. Leadership is about making the right choices. Together, we can make it happen. #VoteRubick #GotASpellForThat"
"Throwing out accusations is easy when you're not dealing in real facts. We're committed to transparency--no hidden agendas, just clear communication and a genuine path forward. Let's keep the future clear. #VoteRubick #GotASpellForThat"
Caption by Taylor Dykstra
"Every setback is a chance to come back stronger. My defense is not about overreaching but delivering a proportional response. With a solid defense, our future remains unshakable. Together, we'll rise and protect what matters most. #VoteRubick #GotASpellForThat"
When there's nothing to hide, there's nothing to fear. Together, we'll build a future where transparency drives every action and every voice is heard. It's time for clear plans and real progress. #VoteRubick #GotASpellForThat"
Caption by Taylor Dykstra
Rubick’s solution to Westopolis’ water crisis. Spellsius is designed to be distributed on a large scale throughout the city, ensuring that every citizen has access to clean, safe water. This initiative aims to create a comprehensive, sustainable water purification system that addresses both immediate needs and long-term solutions for all of Westopolis.
It all started with a silly joke about our professor’s caffeine addiction, and turned into… well, this! I used Adobe Illustrator to design the label for the Spellsius can, drawing inspiration from the well-known energy drink, Celcius, to create a playful parody. After finalizing the design, I used Adobe Photoshop to apply the logos and elements onto a mockup from Unblast, bringing the concept to life in a realistic and eye-catching way. The result is a fun, yet professional take on a fictional product that blends humor with design expertise.
Introducing Spellsius
Final Debate Video
For the final debate between candidates, I created a video to promote Rubick’s campaign, highlighting his leadership qualities and commitment to Westopolis. Using Adobe Premiere, I edited a series of engaging clips to craft a narrative that emphasized themes of hope, unity, and progress. The video was designed to resonate with viewers, showcasing Rubick's vision for a brighter future while maintaining a tone of optimism and trust. Through careful editing, sound design, and thoughtful pacing, the video served as a compelling visual piece to support the campaign's message and inspire confidence in Rubick’s leadership.
Project Overview
The Polling Strategy Document provides an in-depth look at the work done throughout the project, capturing key aspects of our approach to understanding voter behavior and refining our campaign strategy. It is organized into the following sections:
Polling Objectives – Defines the goals of our polling efforts and the specific insights we aimed to gather.
Methodology – Details the techniques and processes used to collect polling data and ensure its accuracy.
Outline Data Analysis Techniques – Explains the methods used to analyze the data, drawing actionable insights from the results.
Target Audience – Identifies the key demographic groups we focused on and how we tailored our messaging to resonate with them.
Developing Content for Inbound Marketing – Describes how we created content to attract and engage our target audience, building awareness and support.
Planning Targeted Email and Mobile Campaigns – Outlines the strategy behind email and mobile campaigns designed to further engage potential voters.
Feedback and Adjustments Mechanisms – Highlights how we integrated feedback and adjusted strategies throughout the campaign to ensure continuous improvement.
Click the image to the right to view the document
